Vigo Gum May Improve Health (And Complexion)

A new chewing gum, developed in Sweden, claims to provide vitamins which will strengthen your hair, nails and skin, possibly improving the chewer’s appearance.

The gum, called Vigo, has sparked controversy with its tagline “Spry, Pretty or Clever- Chew the Gum that Suits You,” which is said to be misleading. However, Antula Healthcare, the manufacturer, defended the product stating that it was approved by the European Food Safety Authority. A spokeswoman added: “We are not saying that you will look better but that you will maintain a healthy complexion.”

Pharmacies and supermarkets have begun to sell the gum, which is rich in vitamins A, B1, B6, B12, C, Beta Carotene and Selenium. The product comes in flavors ‘Beauty,’ ‘Focus’ and ‘Active.’

Certainly, it is important to maintain a healthy, balanced diet despite the gum.